Leadership Team
Steve Lawrence
Chief Executive Officer
Louis Martinez
Chief Information Officer
Tammy Reed
Chief Financial Officer
Bruce Roberts
Chief Commercial Officer
Brad Crosslin
SVP, Retail Pharmacy Products & Services
Brad Wheeler
SVP, Data & Analytics
Aaron Cunningham
VP, Software Engineering
Brian Davis
VP, Sales
Edward Herrera
VP, Product
Mike Ikeda
VP, Infrastructure
Russ Reed
VP, Support & Operations
Mark Cullen
Board Advisor
Steve is a proven business leader with more than 25 years of experience at the intersection of healthcare, data and technology. An entrepreneur at heart with a passion for building strong teams, Steve has built multiple companies from concept to market adoption to successful exit. Prior to joining Synerio, he held numerous senior leadership positions at Cardinal Health. He helped launch RenLar Systems, a pharmacy management system company, and ScriptLine, a prescription data and analysis company.
Then: Climbed 18 mountains (@14,000 ft.) in Colorado
Now: Adventurer
Likes: Golf, Scuba diving and sports cars
Louis, a 25+ year information technology practitioner and leader, has a history of product innovation, business process improvement, and customer partnerships. Louis has managed large-scale high-profile projects, large budgets, and global teams. Expertise in high performance and high scale enterprise platform architecture allow him to be a business-minded leader focused on revenue growth through technology. Louis has held Senior VP of IT, CTO and CIO roles in healthcare (pharmacy and health systems), manufacturing, and financial service industries.
Then: Lead guitarist in metal band
Now: Lifelong learner
Likes: Dogs, cats, chicken wings and pondering the universe
Tammy is a 20-year finance professional with expertise in corporate finance and accounting. From start-up to ongoing operations to divestiture and acquisition, she has experience in managing the finances across the lifecycle of a company. Tammy excels at partnering with management to run an efficient organization with strong internal controls and effective cost containment. Prior to joining Synerio, she led the finance function for PDX, National Health Coalition, Ken Hill Investment Group, Hill Group Management, and Rx.com.
Then: Top Gun fan
Now: Curious traveler and advocate for Autism
Likes: Cooking with family and my menagerie of 2 dogs, 7 chickens and 45 sheep
Bruce is a collaborative and strategic leader, an entrepreneur, and a pharmacist. He’s been at the forefront of solving healthcare challenges using innovation, data, and technology. Bruce is adept at forging relationships and fostering consensus with key partners, vendors, and clients. Prior to joining Synerio, Bruce served as the CEO of the National Community Pharmacist Association (NCPA) and led the founding of Mirixa, the industry leader in pharmacist-provided clinical services and Surescripts, the paradigm-shifting platform for electronic prescribing.
Then: Conversing with my African grey parrot
Now: Contagious enthusiasm
Likes: Golf, grilling anything, grandchildren, and the Sound of Music
Brad is a proven technology executive with over 20 years of healthcare, business intelligence, analytics, and software development expertise. Prior to joining Synerio, Brad held several executive roles at OmniSYS, a leading provider of technology solutions for the retail pharmacy industry, including VP of Business Intelligence and VP of Enterprise Solutions. He also served as VP of Analytics and Outcomes for IBM Watson Health. Brad is a frequent presenter at Tableau User Groups and Conferences and a multi-year Tableau Visionary nominee.
Then: Semi-professional Tetris player
Now: Dreamer and furniture builder
Likes: Tacos of any kind, personal data projects (especially if they can involve my family) and my four cats
Aaron is an experienced engineer, solutions architect, and software development professional with extensive direct implementation, creation, and deployment knowledge of large-scale, high-uptime, low-latency, multi-regional, and mission-critical systems. Highlights include a machine-learning-driven master patient index to uniquely identify a patient using their personal health data, a national patient outreach platform and a backend for a real-time alert notification system for pharmacists that integrated with multiple management systems to facilitate grouping multiple treatments into a single visit.
Then: Classically trained operatic tenor
Now: Open-source enthusiast
Likes: Powerlifting, Factorio, cooking and Nashville Hot Chicken
Edward is a product leader with technology, development, and business expertise across the product life cycle from concept to launch. He is known for his ability to foster innovation and deliver high-value business results and customer satisfaction. Always focused on the user, he builds relationships and gathers perceptive requirements to create successful products. He has delivered large scale software projects in multiple industries, establishing the team, processes and governance required for quality, on-time, on-budget results.
Then: Fan of the 80’s and early 90’s
Now: Passionate about technology
Likes: Hiking, traveling the world, playing golf and scuba diving
Mike is a 20-year information technology expert in the healthcare and pharmacy software industry with extensive experience working with enterprise solutions for cloud, networking, and security—all focused on a zero-trust framework. With his vast knowledge of security and infrastructure best practices, Mike has led global operations teams with 24/7 coverage for monitoring, help desk, change implementation and escalations.
Then: Believed that sea horses were aliens
Now: Dog owner
Likes: Sarcasm, the Happy Birthday song and sea horses
Russ is a highly versatile and accomplished executive with more than 30 years of healthcare software expertise. Russ excels at building relationships at all levels of an organization and has leveraged his meticulous planning and problem-solving skills with progressive success in several executive roles in training, software support, project management and customer support. He has built the support function for multiple products and is known for exceeding contractual service level agreements.
Then: Built my dining room table with wood milled from 100-year-old ash tree that stood outside my house
Now: Jack-of-all-trades
Likes: Fresh peaches (that I grew) on a homemade biscuit
Brian brings 12+ years of experience leading successful sales organizations in the healthcare marketplace at companies like Wolters Kluwer Health and Elsevier. His strength is building consultative sales teams that create value for their clients by solving business challenges and by helping them accomplish their business initiatives. Thereby developing deep value-based partnerships to grow the business.
Then: Rocking to Van Halen.
Now: Music lover.
Likes: Traveling, tennis and a good filet mignon
Brad is a product visionary, executive leader, and technologist. From his start as a pharmacy technician to his role as president of PDX, the market-leading pharmacy management software company, Brad has always believed in putting the patient first, and the rest will follow. In executive roles at PDX and Change Healthcare, Brad was known for ability to rapidly develop products that addressed the fast-paced, changing market, including enabling the interoperability of patient data across an entire enterprise.
Then: Pharmacy Technician (Sparked a lifelong interest in pharmacy)
Now: Tenacious optimist
Likes: 3D modeling & printing, gaming (video and board), and the perfect brisket
Mark is a career technology entrepreneur, having started successful leading-edge technology companies in higher education, management/technology consulting and healthcare technology. Prior to joining Synerio, Mark founded Exeter Educational Management Systems and Exeter Group consultancy. He also founded mscripts, the first comprehensive mobile solution designed specifically for pharmacies. Mark has also served in executive leadership positions at Sallie Mae Solutions and at Cardinal Health.
Then: International athlete
Now: Keeping up with his two college-aged daughters
Likes: Rowing, high-altitude adventure travel, and relaxing with our black labrador retriever
Are you ready to see Synerio Engage in action?
Unified patient engagement solution
Purpose-built, patient-centric, and technology-driven, Synerio Engage is a radically new approach to engaging patients.
Conversational, not navigational
Augment your staff with an unlimited team of AI-powered virtual pharmacy technicians that converse with patients via text, voice, mobile app, web, or chat.
Drive operational efficiencies
Leverage an AI-first solution to offload work, reducing interruptions to pharmacy workflow, and relieving the operational burden on your staff.
Request a Demo
Are you ready to see Synerio Engage in action?
Unified patient engagement solution
Purpose-built, patient-centric, and technology-driven, Synerio Engage is a radically new approach to engaging patients.
Conversational, not navigational
Augment your staff with an unlimited team of AI-powered virtual pharmacy technicians that converse with patients via text, voice, mobile app, web, or chat.
Drive operational efficiencies
Leverage an AI-first solution to offload work, reducing interruptions to pharmacy workflow, and relieving the operational burden on your staff.